The term ‘web traffic’ essentially refers to the visitors to a website. Web traffic and organic search rankings are important for every business. Higher numbers mean they are driving sales and ensuring profitability. When a brand seeks enhanced digital presence, it makes a significant difference to hire a link-building company. Web traffic is categorized into two main types: organic and inorganic.
Organic traffic is the gold standard in the digital world. It refers to the visitors who find your website naturally, without any paid promotions or advertisements. These users discover your site through search engines. They come across your website due to its relevance and the quality of your content. Therefore, understanding organic traffic is crucial for any business owner who aims for a strong online presence.
Let’s find out the difference between organic and inorganic traffic. Let’s explore how to craft an online strategy based on how the approach of organic and inorganic traffic operates.
Feel free to navigate through the different sections using the table of contents below to gain a comprehensive understanding of this topic.
What is organic traffic?
Organic traffic is the number of visitors that visit directly through search engine results without any paid promotions. It is the natural flow of visitors driven by the website’s alignment with specific search terms.
Websites are optimized for relevant industry keywords or terms. When someone searches for products or services, the website appears in the top search results organically.
These listings are not influenced by paid advertising but are determined by search engines based on the website’s credibility and relevance to the search query. Organic traffic essentially embodies the genuine interest of users. These visitors naturally gravitate towards a website due to its authentic appeal, which is often achieved through the efforts of a white-label SEO company.
How to Get Organic Search Traffic with Google Analytics?
Google Analytics is a tool for web analytics tool. It is free of cost and can be used to analyze the web traffic. It is like having a personal detective for your website. It helps you dig deep into who visits your site.
These insights are like gold for your business because they help you understand your visitors better. Use this data to make your marketing strategies cooler and offer a better experience to your audience. Fifty million websites are using Google Analytics to make their online marketing even better.
Now let’s focus on ‘How to track organic search traffic in Google Analytics?’
Step #1 Open your website’s dashboard in Google Analytics. Look for the Acquisition option in the main menu on the left.
Step #2 Click on Campaigns and select Organic Keywords from the drop down menu. This shows you the traffic from search engines like Google. You can see the percentage of visitors coming from organic searches.
Step #3 Change the date range to see how your organic traffic has changed over time. This helps you track if your website’s organic traffic has improved, worsened, or stayed the same.
Step #4 In the ‘Organic Keywords’ section, change the primary dimension from ‘Organic Keywords’ to ‘Source.’ This gives you complete data about organic traffic from different search engines.
Step #5 Switch from ‘Source’ to ‘Landing Page’ to see which pages on your website attract the most organic traffic.
Step #6 Explore the ‘Other’ option, where you can analyze your website’s organic traffic data from various dimensions. You can select a country or a city to get geographic data online. This helps you understand the source of organic traffic.
Step #7 Google Analytics allows you to add a secondary dimension, making your results more specific. For example, you can find out if people in your target cities are using mobile devices or desktop computers to search for your products and services.
It’s fascinating to note the rapid growth in mobile device usage for organic search visits. Utilize Google Analytics with SEO outsourcing to open up a world of valuable insights related to your organic search traffic. This tool allows you to generate a plethora of useful organic search traffic reports. It enables you to gather and analyze data based on sources, countries, landing pages, and much more.
Conclusion
The market is competitive; therefore, enduring connections with your audience are paramount. Put continuous efforts into top organic search rankings. Hire a digital marketing agency, as they can help you with quality content and strategic SEO techniques.
Surpass competitors and secure high rankings in the industry with organic search results. Spearhead your way through the competition and establish a strong online presence.